The ShoSha brand embodies unique stories and as the word pronouces 'drama'.
Indian Chintz stories were studied as a story to launch the Sho-Sha brand.
Using motifs and forms from the vast repertoire of chintz, we played with simple repeat pattern, infusing each with a makers signature making them exclusive.
The patterns served as the base to develop the product. They were adapted on ceramics, clothing, upholstry, wall textures, etc.
We dove into the V&A's chintz collection, and its glorious trajectory from wall hangings to fashion to explore this printed and painted objects story
Project rights reserved by : Neerja Shah
Collaborators : Botto, Neerja Shah
© 2019 Botto. All rights reserved.