Petal Home

Visual Folk and cultural art from India were in focus to explore and launch the printed bedding brand 'Petal Home'.

A geographical find of discernible art was embarked upon. Rangoli from the south, Pichwais of the west, Gond art of the east and Saris of the sub continent were identified to set sail. 

Visual Folk and cultural art from India were in focus to explore and launch the printed bedding brand 'Petal Home'.

A geographical find of discernible art was embarked upon. Rangoli from the south, Pichwais of the west, Gond art of the east and Saris of the sub continent were identified to set sail. 

Visual Folk and cultural art from India were in focus to explore and launch the printed bedding brand 'Petal Home'.

A geographical find of discernible art was embarked upon. Rangoli from the south, Pichwais of the west, Gond art of the east and Saris of the sub continent were identified to set sail. 

Visual Folk and cultural art from India were in focus to explore and launch the printed bedding brand 'Petal Home'.

A geographical find of discernible art was embarked upon. Rangoli from the south, Pichwais of the west, Gond art of the east and Saris of the sub continent were identified to set sail. 

Petal rangoli bed
Petal midnight bed 1
Petal saree bed 1
Petal pillow 8
Petal pillow 7

Thought of reimagining these forms of art within a home added an aspect of extending stories which were only seen other contexts. A garden of trees from Krishnas paintings, gond birds in flight on a textured sky, a bed of morning kolams, climbing on board for a game of saree inspired ladder of borders.. these thoughts led to a the collection of Bedding comprising of sheets, bed spread, pillow cases and cushions.

Thought of reimagining these forms of art within a home added an aspect of extending stories which were only seen other contexts. A garden of trees from Krishnas paintings, gond birds in flight on a textured sky, a bed of morning kolams, climbing on board for a game of saree inspired ladder of borders.. these thoughts led to a the collection of Bedding comprising of sheets, bed spread, pillow cases and cushions.

Thought of reimagining these forms of art within a home added an aspect of extending stories which were only seen other contexts. A garden of trees from Krishnas paintings, gond birds in flight on a textured sky, a bed of morning kolams, climbing on board for a game of saree inspired ladder of borders.. these thoughts led to a the collection of Bedding comprising of sheets, bed spread, pillow cases and cushions.

Thought of reimagining these forms of art within a home added an aspect of extending stories which were only seen other contexts. A garden of trees from Krishnas paintings, gond birds in flight on a textured sky, a bed of morning kolams, climbing on board for a game of saree inspired ladder of borders.. these thoughts led to a the collection of Bedding comprising of sheets, bed spread, pillow cases and cushions.

Petal FOLKART 1
Petal pillow 4
Petal pillow 5

The thought in Petal home was also to fill a lacuna of folk art representation in the niche bedding market in India. The colour palette focused on subtility of hues and tones to be easy on the eye, home and hearth. 

The thought in Petal home was also to fill a lacuna of folk art representation in the niche bedding market in India. The colour palette focused on subtility of hues and tones to be easy on the eye, home and hearth. 

Petal ArtDeco 2 rec
Petal saree 2 rec
Petal FOLKART 2 rec
Petal midnight bed 2
Petal floral 1
Petal FOLKART 4 crop

Project rights reserved by : Petal Home

Collaborators : Botto, Petal Home

Project rights reserved by : Petal Home

Collaborators : Botto, Petal Home

© 2019 Botto. All rights reserved.