Tulsi - Neeru Kumar
The design label is a synergy between crafts of weaving, embroidery, shibori, handstitching and contemporary design.
The company focuses on colour and textile surfaces to design fabrics suitable for garments, soft furnishings and accessories. Using references from various visual stories, design swatches using surface techniques were developed and extended into colour options. The designs were eventually fragmented to product specific use.
Nuances in structure, creating texture within the form, interplay of colour with materials, etc were the foundation of design development. Adapting the swatches in a dapper way on the product came next.
The company participated in international fairs like Maison et Objet, Heimtextil, Prêt-à-Porter Paris, etc. Specific product design collections and surface techiques were developed incorporating the spirit of the fair. The fabric developed extended to garments, home textile and accessories. Many a buyers would pick specific designs and order running yardage.
Project rights reserved by : Neeru Kumar
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