Fabindia

Fabindia

The project recreated a neoteric visual vocabulary of their existing Ajrakh block prints.

The goal was to redraw a modern structure and pattern to the print technique, while the process, colours and the region of the craftsman remained constant. 

The traditional Islamic Ajrakh patterns were studied and the basics interpreted. A floral movement of lines interplaying with the indigos, reds, iron blacks and resisted whites. The shift from geometry to unconstrained forms resulted in the popping of colours and the block prints itself reinventing themselves. 

The project recreated a neoteric visual vocabulary of their existing Ajrakh block prints.

The goal was to redraw a modern structure and pattern to the print technique, while the process, colours and the region of the craftsman remained constant. 

The traditional Islamic Ajrakh patterns were studied and the basics interpreted. A floral movement of lines interplaying with the indigos, reds, iron blacks and resisted whites. The shift from geometry to unconstrained forms resulted in the popping of colours and the block prints itself reinventing themselves. 

Modern Notebook Mockup by Anthony Boyd Graphics
Modern Notebook Mockup by Anthony Boyd Graphics
Modern Notebook Mockup by Anthony Boyd Graphics

Ajrakh printing is an age old indigo dyed block printing technique, which has about 26 steps to achieve the perfectly two side printed fabric. The tradionally produced fabric is mostly consumed locally by specific communities. The fabric printed for Fabindia Pvt. Ltd. is striped down to 8-9 steps to acheive a one side printed cloth used for garments and home furnishings.

Ajrakh printing is an age old indigo dyed block printing technique, which has about 26 steps to achieve the perfectly two side printed fabric. The tradionally produced fabric is mostly consumed locally by specific communities. The fabric printed for Fabindia Pvt. Ltd. is striped down to 8-9 steps to acheive a one side printed cloth used for garments and home furnishings.

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Modern Notebook Mockup by Anthony Boyd Graphics
Modern Notebook Mockup by Anthony Boyd Graphics
Modern Notebook Mockup by Anthony Boyd Graphics

 The were 6 colours at play : indigo, resisted base, red, green, grey and iron. 

During the project we attempted to get 2/3 shades of reds on each print, to add a subtle dimension to the pattern. The texture on the cloth from the printing technique additionally added the required drama.  

The were 6 colours at play : indigo, resisted base, red, green, grey and iron. 

During the project we attempted to get 2/3 shades of reds on each print, to add a subtle dimension to the pattern. The texture on the cloth from the printing technique additionally added the required drama.  

Modern Notebook Mockup by Anthony Boyd Graphics
Modern Notebook Mockup by Anthony Boyd Graphics
Modern Notebook Mockup by Anthony Boyd Graphics

The patterns were drawn to suit the end use of the cloth.

Robust patterns with a tough base fabric for the home department.

Flowing floral patterns on a light weight Mal and calico for the clothing department.

The patterns were drawn to suit the end use of the cloth.

Robust patterns with a tough base fabric for the home department.

Flowing floral patterns on a light weight Mal and calico for the clothing department.

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Project rights reserved by : Fab India Pvt Ltd. 

www.fabindia.com

Project rights reserved by : Fab India Pvt Ltd. 

www.fabindia.com

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